Privacy Policy

Last Updated: Dec 11, 2025

This Privacy Policy (“Policy”) describes how Pacific Direct Marketing Company / i118.com (“Our Company”, “we,” “us,” or “our”) collects, uses, stores, and protects information when you (“you” or “Client”) use our websites, applications, AI phone assistant services, and related technologies (collectively, the “Services”).

By using the Services, you agree to this Privacy Policy. If you do not agree, please discontinue use of the Services.

1. Information We Collect

We collect information to operate and improve our Services. This includes:

1.1 Information You Provide

• Account information (name, business name, email address, phone number, physical address)
  • Restaurant menu, business descriptions, special instructions
  • Payment and billing information

We do not store full credit card numbers long-term. If the AI assistant collects customer payment information, it is transmitted to you for processing in your own system.

1.2 Information We Collect From Call Handling

Because our Services answer and manage phone calls on your behalf, we collect:

• Caller phone numbers, names, addresses
  • Audio recordings of calls
  • AI-generated transcripts and conversation summaries
  • Caller questions, order details, reservation requests, and other spoken content

You agree that your callers will be informed that their calls may be recorded. You are responsible for complying with applicable laws requiring caller notification.

1.3 Automatically Collected Information

When you use our Services, we may automatically collect:

• IP address and device identifiers
  • Browser or app usage data
  • Log files and diagnostic data
  • Time and date of access
  • Interaction data within our dashboards or apps

This information helps us maintain system performance, security, and reliability.

1.4 Information From Third Parties

We may obtain information about clients or callers from:

• Third-party AI providers (e.g., ChatGPT, Google Gemini)
  • Telecommunications providers
  • Analytics and data storage partners

These providers may have their own privacy policies.

2. How We Use Information

We use the collected information to:

• Provide and operate the AI phone assistant services
  • Transcribe, summarize, and deliver call-related content to you
  • Improve service accuracy, speed, and reliability
  • Troubleshoot issues and enhance support
  • Process payments for subscription fees
  • Customize your experience based on your needs
  • Detect, prevent, or address fraudulent or harmful activity
  • Comply with legal obligations

We do not sell caller or client information to marketers or unrelated third parties.

3. How We Share Information

We share information only as necessary to provide and maintain the Services.

3.1 With Your Consent

We share data when you ask us to do so—for example, sending notifications to staff or forwarding order information to your devices.

3.2 With Third-Party Service Providers

We work with trusted partners to deliver our Services, including:

• AI and voice model providers (e.g., ChatGPT, Google Gemini, etc.)
  • Cloud hosting and storage platforms
  • Telecommunication carriers
  • Payment processors
  • Logging and analytics systems

These partners may process data on our behalf and must follow appropriate privacy and security practices.

3.3 For Legal Compliance

We may disclose information if required to:

• Comply with applicable laws or legal requests
  • Protect the rights, safety, or property of our customers or the public
  • Enforce our Terms of Use

4. Data Storage and Security

We implement reasonable administrative, technical, and physical safeguards to protect your data, including encryption where appropriate.
However, no method of electronic transmission or storage is 100% secure.

You are responsible for safeguarding your account credentials and for the secure handling of caller information (including call recordings and credit card details provided to you).

5. Your Responsibilities

As our Client, you agree to:

• Notify your callers that calls may be recorded or monitored
  • Handle call recordings, transcripts, and customer information in compliance with local privacy laws
  • Keep your menus, business hours, and instructions up to date
  • Maintain accurate account and payment information
  • Secure devices that access our Services, including tablets, apps, or staff phones

You must comply with telephone, marketing, and data protection laws applicable in your jurisdiction.

6. Data Retention

We retain information only as long as necessary to provide the Services or to comply with legal, tax, or business requirements.

Typical information includes:
• Call recordings
• Transcripts and summaries
• Account information: as long as your subscription is active

We may anonymize data for service improvement or analytics.

7. Children’s Privacy

Our Services are not intended for use by minors under 18 years of age.
We do not knowingly collect personal information from children. If discovered, such information will be deleted.

8. Your Choices and Rights

Depending on your jurisdiction, you may have rights such as:

• Accessing or requesting a copy of your data
  • Asking us to correct inaccurate information
  • Requesting deletion of certain data
  • Opting out of marketing communications
  • Restricting certain processing activities

You can submit requests by contacting us at:
mail@i118.com

9. International Data Transfers

Because we use global cloud providers and AI partners, data may be processed in different countries.
By using our Services, you consent to the transfer of data across borders, subject to applicable legal protections.

10. Third-Party Links and Integrations

Our dashboards, apps, or Services may contain links to third-party websites or tools.
We are not responsible for the privacy practices of those third parties.

11. Changes to This Privacy Policy

We may update or modify this Policy at any time.
If changes are material, we will notify you by email or through the Services.
Your continued use of the Services constitutes acceptance of the updated Policy.

12. Contact Us

For questions about this Privacy Policy or your data, please contact us at:

Email: mail@i118.com

13. Additional Terms for Mobile Applications and SMS messaging

If you access the Services via app on a mobile device:

• Your device manufacturer or app store may collect additional data.
  • Usage is subject to their privacy terms.
  • We are not responsible for how third-party platforms handle your information.

If you access the Services via SMS messaging:

We are committed to protecting privacy and personal information when interacting through SMS messaging. This privacy policy section explains how data is collected, used, stored, and shared, specifically concerning the SMS program.

Information collected

Mobile Phone Number: Mobile phone numbers are collected when you opt-in to the SMS program.

Message Content: The content of messages exchanged through the SMS service may be collected.

Other Information (if applicable): Any additional information provided during opt-in or interactions may also be collected (e.g., name, email address).

How information is used

Information collected via the SMS program is used solely for the following purposes:

To send important notifications, or alerts related to user-subscribed contents, product supports, promotions, reminders, etc.

To fulfill any other purpose for which consent was explicitly given.

Your mobile phone number or other personal information collected through the SMS program will not be sold or shared with any third party for marketing or promotional purposes without explicit consent. However, it may be shared with platform providers, phone companies, and other vendors who assist in delivering mobile messages.

Data security

Reasonable measures are taken to protect the information provided through the SMS service from unauthorized access, disclosure, alteration, or destruction. Industry-standard security measures, such as encryption and access controls, are used to safeguard data.

Data retention

Information is retained as long as you are subscribed to the SMS service or as required by law. You can request deletion of your information at any time, and it will be deleted in accordance with legal requirements.

Your choices and rights

Opt-Out: You can opt-out of receiving SMS messages at any time by replying STOP to any message.

Access and Deletion: You have the right to request access to or deletion of personal information collected through the SMS service. Contact us to exercise these rights.

Your acceptance of these terms

By using our service, or opting in to the SMS program, you signify your acceptance of this policy and these terms and conditions.

 

14. California Privacy Notice (CCPA/CPRA)

Applies ONLY to California residents.

Under the CCPA/CPRA, California residents have specific rights regarding their personal information.
This section explains your rights and our obligations.

14.1 Categories of Personal Information We Collect

In the preceding 12 months, we may have collected:

Identifiers: Names, phone numbers, email addresses, IP addresses.
Customer Records: Call audio, transcripts, summaries, order/reservation details.
Commercial Information: Subscription details, usage metrics, transactions.
Internet Activity: Log data, device identifiers, browser information.
Audio/Electronic Data: Call recordings.
Professional Information: Restaurant business information.
Inferences: Preferences inferred from interactions.

We do not collect biometric data, precise geolocation, or sensitive personal information for profiling.

14.2 Purposes for Collecting Information

We use personal data to:

• Provide and improve the Services
  • Take orders, reservations, and customer requests
  • Deliver transcripts and summaries
  • Provide notifications and support
  • Prevent fraud
  • Comply with laws

We do not sell or share personal information for targeted advertising.

14.3 Your Rights Under the CCPA/CPRA

Right to Know

You may request that we disclose the categories and specific pieces of personal information collected.

Right to Delete

You may request deletion of your personal information, subject to legal and operational exceptions.

Right to Correct

You may request corrections to inaccurate information.

Right to Opt-Out of Sale/Sharing

We do not sell or share personal information for advertising; therefore, no opt-out mechanism is required.

Right to Limit Use of Sensitive Information

We do not use sensitive personal information beyond permitted purposes.

Right to Non-Discrimination

We will not discriminate against you for exercising your rights.

14.4 Submitting a Request

To submit a Privacy Request:

Email: mail@i118.com

To protect your data, we must verify your identity before completing requests.

You may designate an authorized agent to act on your behalf.

14.5 Data Retention for California Residents

We retain personal information only as long as needed to provide Services or comply with legal requirements.
Retention periods follow Section 6 above.

14.6 Minors

We do not knowingly sell or share personal information of minors under 18.